The company changes name, packaging and website to better represent brand identity
Swedesboro, NJ — Garrett Valley today announced a corporate name change to Garrett Valley Farms as part of a larger rebranding effort that also includes a refreshed logo, website and packaging design. The new name and brand assets reflect the company’s storied, all-natural roots and showcase its dedication to its classic farm values of honesty and respect.
“Garrett Valley Farms has always been a brand that doesn’t compromise or cut corners with our products. While we’re unveiling a new name, logo and packaging to help bring our story to life, nothing is changing about our products. We continue to hold the same commitment to all-natural ingredients and quality that have guided our business since day one,” said Jessica Colameco, vice president of marketing at Garrett Valley Farms. “At Garrett Valley Farms, we are dedicated to staying all-natural at its truest definition – and that means giving consumers products they love and trust.”
All Garrett Valley Farms products are simple, natural, always minimally processed and made with ingredients that consumers can pronounce. They are free of by-products, preservatives and artificial ingredients and have no added antibiotics, growth hormones, nitrates or nitrites. Every product is tested to ensure USDA standards have been met or exceeded from start to finish. The company’s commitment to quality begins with the treatment of its animals, which are raised humanely in a stress-free environment where they are free to roam.
“One of the most important factors behind this rebranding effort is that it positions the Garrett Valley Farms brand for future growth,” said Colameco. “We’re enhancing the strong foundation that we’ve built of bringing families honest, all-natural products, which will help lead to new and exciting opportunities to expand our brand.”
Garrett Valley Farms’ name change is effective immediately, and the new packaging will roll out at the end of April 2019 in grocery retailers such as Sprouts Farmers Market, Fresh Thyme Farmers Market and Earth Fare.